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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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Hop Into Fall

Swapping beans for bunnies, Santa Barbara’s Handlebar Coffee Roasters played host on the night of Thursday November 4th to a fashion show and launch party for our new Fall collection.

The party was filled with good people, fun drinks, and delicious treats. 

Models at the fashion show included a few of our sponsored professionals, our RADrabbitPROs, including Dani Moreno, Curly Guillen, Seth Tottenand Laura Paulsen, who showed off our new Fall lines for both men and women.

Our Fall collection brings our running-first design philosophy to cool weather classics like capris, tights, and half-ziptops, resulting in instant classics that (we think) wowed the crowd.


The party was a huge hit and an opportunity for local Santa Barbara to hop into fall with us.

Like all of rabbit’s apparel, the Fall line was manufactured entirely in California.

It is available now online at runinrabbit.comand also locally from Santa Barbara Running Company, at both the Funk Zone and Goleta locations. rabbit is also available at fine specialty running retailers throughout the nation.


Made in California by runners who care, rabbit is simply the best running apparel for men and women available anywhere.

For the entire launch party gallery, please visit here.

All photos courtesy of the wonderful Vanessa Hansen Photography.



Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.