our story



We created rabbit because we wanted something better. We both are lifelong runners and so we’ve tried all the running apparel out there, but we never found anything we loved. With athletic apparel everywhere you look, it’s hard to believe that no one had perfected the running short, but that’s exactly how it felt to us. Some things were too complicated, others too fussy, and plenty were downright ugly. Even worse, none seemed to really consider the distinct activity of running and the legitimate and specific needs of the runner.

We thought about this problem for quite a while and finally we decided that we were going to solve it ourselves. We started to think about what exactly it was that we wanted from our running clothes. And we asked dozens of runners to sit down for interviews so we could learn what exactly they wanted from their running clothes and see if they were feeling the same things we were. We chalked up all of the pros and cons of every garment we could get our hands on. And, after all that, we believed that we could make something better.

Monica has been in the running business for 20 years, and she’s owned a running store for 13 years, so we weren’t exactly starting from scratch. We already had a pretty good idea what customers like and what they don’t. rabbit is the result of Monica’s experience and Jill’s unabashed perfectionism, and we really believe it is the best running apparel you can find anywhere.

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Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging. It's FREE to return!

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.