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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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rabbits are all about setting the pace, digging deep to discover their limits, and constantly striving to achieve something greater. Our ELITEtrail team is made up of some of the fastest, most dedicated runners you’ll find anywhere – competing at an elite level all while balancing responsibilities of everyday life.

Interested in learning more? Our current Team program runs through December 31, 2024. Check back later for information on the application process, or sign up below to receive updates.

Itching to join something sooner? Check out our RADrabbit Program, applications are now open; deadline to submit is May 24, 2024.

ELITEtrail Standards

  • ultra/trail men - 50k: sub-4, 50m: sub-7, 100k/100m course specific
  • ultra/trail women - 50k: sub-4:30, 50m: sub-7:30, 100k/100m course specific

Additional Perks

  • Custom 2023/24 or rabbitELITEtrail racing singlet made with our rabbitSPEED fabric (ladies: speedeez , gentleman: speedeez)
  • 2023/24 team issuerabbitELITEtrail hat
  • 2023/24 team issue rabbitELITEtrail Runtee short sleeve
  • 2023/24 team issue rabbitELITEtrail Runtee long sleeve
  • 2023/24 team issue rabbitELITEtrail shorts
  • 2023/24 team issue podium jacket and pants
  • 2023/24 team issue rabbitELITE socks
  • 2023/24 team issue rabbitELITE training journal
  • One time 50% off order code at the beginning of the season
  • Personal 30% discount code to use throughout the 2032/24 season
  • Monthly rabbitELITEtrail Newsletter
  • Private Facebook/Strava groups to interact and connect with your ELITE and ELITEtrail teammates around the world

Trail Crusher Perks

This year we are thrilled to offer Trail Crusher Perks, which are outlined below. We are inspired by your dedication, and want to support your pursuit of the best trail races in the nation.

  • $1k rabbit gift card after achieving Golden Ticket 
  • $500 travel stipend for Western States 100
  • $5k bonus if you win for your gender at Western States 100
  • $1k bonus if you place 2nd-10th for your gender at Western States 100
  • $250 rabbit gift card if you place top five in your gender category in any or all of the following qualifying races*
  • Javelina 100-Miler
  • Bandera 100k
  • Black Canyon 100k
  • Canyons 100k
  • Hardrock 100-Miler
  • Leadville 100-Miler
  • Speedgoat 50k
  • Chuckanut 50k
  • Broken Arrow 23k/46k
  • JFK 50-Miler

*Must race in rabbit ELITEtrail kit to qualify for perks. 


  • Promise to always train and compete clean
  • Wear rabbit gear while training and/or racing throughout the entire 2023-24 season 
  • Always represent rabbit through sportsmanship, camaraderie and general friendliness to all runners at races, while training, and at other events
  • Publicly acknowledge that you are an rabbitELITEtrail (i.e. posting our logo to your blog/stating your affiliation in your social media profiles)
  • Insert your planned 2023-2024 race schedule into the shared rabbitELITEtrail team calendar
  • Compete in at least 6 races annually
  • Post a minimum of 2x per month about your running journey on Instagram/TikTok/Twitter (Use hashtags: rabbitELITEtrail, #runinrabbit, #borntorunfree)
  • Track and share your training on Strava and join therabbitELITEtrail groups, as well as the main rabbit group
  • Contribute regular content by sharing race reports, photos of you in rabbit gear, gear reviews, community event ideas, etc.
  • Join the rabbitELITEtrail Facebook group to interact and encourage your teammates on a weekly basis
  • Not affiliate, post, or tag other running apparel brands (shoes, hats, socks, nutrition, and other running gear are acceptable)



Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.