High Country Trail Shoe
A LETTER FROM OUR CEO
This year left me feeling incredibly grateful for the people, the miles, and the community that continues to shape rabbit. I want to start with one simple thing: thank you.
Because of you, 2025 was a record year for rabbit. But what mattered most was not just the growth. It was the connection. Seeing rabbit out on roads and trails, at races and group runs, in quiet morning miles and big finish line moments, was a powerful reminder of why this brand exists. You trusted us, welcomed us in, and made rabbit part of your journey.
Looking Back at 2025
This year was filled with moments that felt deeply meaningful, both personally and across everything we do.
One of those moments for me was running the infamous Rim to Rim to Rim route in the Grand Canyon. Forty-two miles. Over 10,000 feet of elevation. Seven of us moving through an epic landscape together. It was not a race, but an adventure that challenged me and grounded me in a way I did not expect. That experience became theBeneath the Rim film, and it reflected something we heard often from you this year: the miles we remember most are not always about pace or performance. They are about who we share them with and what we experience along the way.
I also had the chance to run the Jackass Night Trail Race at Javelina alongside my brother. It was one of those simple, unforgettable moments that reminded me how powerful running can be when you strip it back to its core. Time together. Effort given. Memories made.
There were so many moments worth celebrating throughout the year.
Watching Sam, our community and events manager, finish his first 100-mile race at Javelina was incredibly moving. Seeing Ginger, our warehouse manager, cross the finish line of her first marathon at the Every Woman’s Marathon captured exactly why that race exists. Working with Yatika Fields, whose Grand Canyon and NYC artwork brought emotion, history, and perspective into our storytelling, helped us see these places and these miles in a deeper way.
This year also marked our first year as the official apparel sponsor of the Leadville Trail Series. Being welcomed into that world and supporting runners across those iconic courses meant a great deal to us.
Our RADrabbits were everywhere this year, and rabbit is better because of it.
And it is shaping what comes next.
Stepping Into 2026
As every runner knows, the best finish lines lead to new starting lines, and we are excited for what is ahead. 2026 also marks ten years of rabbit, and we’re looking forward to honoring that milestone in meaningful ways throughout the year.
Product
We are building the most innovative gear we have ever made, designed to support runners across every season, every surface, and every distance.
Next year will also bring a completely new lineup of sports bras, with all-new designs created by some of the most trusted sports bra women designers in the industry. With a range of styles and support levels, there’s a bra designed to meet women runners wherever they are and however they run.
In the spring, our Cadence collection will launch, built for runners who bring an edge to every run, whether they are pushing the pace in their training or lining up at the start line.
In summer, SunRunner debuts, designed for blazing sun and rising temperatures. Alongside it, FastRock introduces race-ready trail gear built for the toughest conditions.
Next fall, Cold Force launches as our complete winter weather-ready system, designed to protect when conditions turn wild, keep you warm when temperatures drop, and breathe when you heat up.
And later in 2026, something fast is coming. Something new for runners who like to pick up the pace.
Events and Connection
The Trail Tour is coming back bigger and better, reaching more places and creating deeper connections along the way. You can read more about this series and see the full list of races here. We will also continue to support our Chase Team, running alongside athletes pursuing big OTQ goals and reminding us that ambition looks different for everyone.
And we will continue showing up at the events and places that matter most, celebrating firsts, comebacks, and everything in between.
Thank You
To each of you, thank you for being part of this journey. Thank you for trusting us, for supporting this brand, and for sharing your miles with us. Whether you are chasing a big goal, finding your way back, or simply carving out time to run when you can, you belong here. You are what makes rabbit what it is.
I hope you have a wonderful holiday season, wherever you’re celebrating. And here’s to another year of meaningful miles and shared moments!