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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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In honor of Giving Tuesday, we invite you to join us for our second annual Run It Forward Challenge! Together, our goal is to accumulate some big mileage for a great donation. For every cumulative 10 miles run between November 20-26, we will donate an article of rabbit apparel to Soles4Souls– an incredible non-profit dedicated to providing relief to underserved communities.

The teams with the most mileage will receive a $200 gift card for each team member. Only miles run between November 20-26 will count towards the overall donation mileage – which will go directly to Soles4Souls.

To Participate

  • We encourage all participants to join ourrabbit club on Strava (if you do not have a strava, this is not a necessary step)
  • Create a team of up to 3 friends (you can run solo if you’d like!)
  • Run as many collective miles as you can tracked with a GPS or treadmill
  • Register your team’s total weekly miles by November 28 via our survey
  • Post a workout on Instagram using the #RunItForwardChallenge hashtag
  • This challenge is limited to miles RUN (other sports or private workouts will not be accepted.) Every participant’s mileage will be counted. On Tuesday, November 28, the overall mileage will be calculated towards our total donation, which will go directly to Soles4Souls. Every 10 miles run = one article of rabbit apparel donated!

    Giving back to those in need is all the motivation we need to keep moving during the holiday. Let’s see how far we can go, and let’s use our passion for good!

    About Soles4Souls

    Soles4Souls turns shoes and clothing into educational and economic opportunities. Their programs, 4Opportunity, 4Relief, 4EveryKid and 4ThePlanet, aim to make a positive difference on the planet and in people's economic, educational, physical, and psychosocial well-being. Since 2006, more than 94 million pairs of shoes and pieces of clothing have helped create opportunities for people across 137 countries. Soles4Souls is headquartered in Nashville, Tennessee, with Regional Donation Centers and warehouse locations around the world.

    Visit for more information.

    Terms and Conditions

    *Must be 18 years old to enter. Winners will be announced December 2, and will be contacted directly via direct message. Winners will be selected in accordance with the above listed criteria in rabbit’s sole discretion. Open to international and US entrants. No purchase necessary to enter. To be eligible for prizes, all GPS and treadmill entries are subject for verification of: entrant who completed the activities, date of activities, and activity type (must be running ONLY). For rabbit’s full donation, the Run It Forward Challenge is limited to 50,000 total accumulated miles. This giveaway is not sponsored or endorsed by Instagram.



    Reusable Packaging

    We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

    RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
    Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

    RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.