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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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Our RADrabbit team is made up of a diverse group of people from all walks of life, from all over the US. We cherish and celebrate differences - your story is our story. We are honored to have you represent the brand, and part of representing rabbit includes posting on social media. Please review our social media brand guidelines below.

Social Media Expectations

  • Commit to upholding an inclusive, diverse, welcoming, and safe running community through all social media posts and online engagement
  • Publicly acknowledge that you are an RADrabbit (i.e. posting our logo to your blog/stating your affiliation in your social media profiles)
  • Post a minimum of 2x per month about your running journey on social media 
  • Not be affiliated with, post, or tag other running apparel brands
  • Wear rabbit gear while racing and posting throughout the season


When posting RAD related content, please use the hashtags: #runinrabbit, #radrabbit, and #borntorunfree.If posting about your race results, use #rabbitresultsto ensure we can find your post.



Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.