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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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In a race, the purpose of a rabbit is to work hard, setting a fast pace to help draw the best performances out of their fellow runners. When you get down to it, our mission as a company is not really that different. We work hard everyday to make apparel so good that it inspires people to run more, run harder, run faster.

On that topic of things that make people run faster, though, the conversation can get pretty complicated. From supplements to shoes to altitude tents, there are lots of things besides a rabbit that runners can use to improve their performance. Constant innovation in all of these areas means that the rules of the sport will sometimes lag behind current technology.

There are rules, though. Rules that all competitors agree to honor, setting the boundaries for which improvements are acceptable. Good people can disagree about what the rules should say, but it’s clear enough what they do say. It can all get pretty technical, but the spirit is so simple that any kid on any playground would surely understand—break the rules and you’re a cheater.

As runners, as humans, as people who work hard, we just have no tolerance for cheaters. They rob not only their competitors, but also themselves and the sport. Because we feel so passionately about this, rabbit is very proud to partner with the Clean Sport Collective, a community of athletes, brands, events, clubs and fans that work together to support clean sport. In addition to providing support for the Collective, rabbit requires that all athletes associated with the company—everyone from our PROs to RADrabbits—signs the Clean Sport pledge to train and compete clean. Won’t you join us? Make the pledge here.


Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.