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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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rabbit food: Tami's Famous Baobab Popsicles

Many of us at the rabbit hole have started to turn up the training a notch in preparation for our fall races. This means longer runs on the weekend. The weather is showing no time of Fall just yet here in Santa Barbara, CA. There is nothing better than a cold popsicle after knocking out those long hot and sweaty weekend miles.

This week for F U E L E D F R I D A Y we are stoked to collaborate with another RAD Santa Barbara local company called Kaibae. Kaibae is a lifestyle company based in Santa Barbara, CA founded by Dr. Luc Maes, a naturopathic doctor with a knowledge and passion for health and a really big goal to make the world a better place. The Kaibae vision was inspired by the Baobab Tree. It’s fruit has sustained African communities for centuries with its SUPERFOOD qualities.

To learn more about the health benefits of baobab click here.

These popsicles are incredibly quick and easy to make:

Our friends at Kaibae are offering you a discount from August 19-21. 

Discount set up for 25% off any of their Kaibae organic baobab products on
Enter: BAOBAB25 




Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.