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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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Today, America celebratesJuneteenth. It’s a day steeped in history as the oldest nationally celebrated commemoration of the ending of slavery in the United States. On this day in 1865, the last enslaved people in the U.S.- in Galveston, Texas -  learned of their freedom. Juneteenth celebrates freedom in the Black community, and emphasizes education and achievement. 

This year’s holiday takes place on an historic stage with the prominence of the Black Lives Matter movement rising in power across the nation, before a backdrop of the worldwide coronavirus pandemic. Citizens in cities and towns globally are uniting in peaceful protest to fight the oppression and the pervasive systemic racism inflicted upon the Black community. 

In honor of the anti-racism conversation many are having, and in the spirit of education, we are sharing resources from which we are learning. Our goal is to continue our own education to become better allies. We invite you to join us. What nonprofits are you supporting? What are Black-owned businesses at which you shop? Who are your favorite Black authors? What are some documentaries you’ve found educational? Who are the activists you follow? We appreciate recommendations that are both nationally and locally based. Please help us add to this list and thank you for growing with us.

Nonprofits To Support

100 Black Men of America

Black Girls Code

Black Women’s Health Imperative

Campaign Zero

Color of Change

FoodBank of Santa Barbara

GrassRoots Law


NAACP Legal Defense Fund

National Black Justice Coalition

National Black Women’s Justice Institute

Outdoor Afro

Documentaries / Films


I Am Not Your Negro

The Hate U Give

The Kalief Browder Story

The Racial Wealth Gap

When They See Us

Who Killed Malcolm X?

Books To Read

White Fragility: Why It’s So Hard For White People To Talk About Racism, Robin DiAngelo

Freedom is a Constant Struggle, Angela Y. Davis

The Autobiography of Malcolm X, Malcolm X

Bad Blood: The Tuskegee Syphilis Experiment, James H Jones

Just Mercy: A Story of Justice and Redemption, Bryan Stevenson

Wayward Lives, Beautiful Experiments: Intimate Histories of Riotous Black Girls, Troublesome Women, and Queer Radicals,Saidiya Hartman

Such a Fun Age, Kiley Reid

Homegoing, Yaa Gyasi

How To Be An Antiracist, Ibram X. Kendi

Schomburg Center's Black Liberation Reading List for Adults


2 Black Runners

Snap Judgement

Friends Like Us

As A Black Woman

IG Accounts to Follow

Akilah Baker

Brittany Packnett Cunningham

Collective - A DEI Lab

Emmanuel Acho

Jess Guilbeaux

Kiera Smalls

Krystle Farmer Sieghart

Patrisse Cullors-Brignac

Rachel Lindsay Abasolo

Run For It Kenny

Shaun King

Takia McClendon

Santa Barbara’s Black-Owned Businesses


Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.