A Note From Our Founders

January 04, 2021

Each year, as January 1st approaches, we find ourselves feeling reflective, feeling rejuvenated, and feeling inspired to make new, big, scary goals for the upcoming year. This year is no different. Or is it? 2020 was a year unlike any other. It presented us with constant challenges, seemingly never-ending bad news, and changed the way we live normal everyday life. WFH replaced commuting, sweats replaced business attire, and Zoom replaced, well, everything. But, as challenging as 2020 was, it also showed us just how tough we are. We found silver linings, turned lemons into lemonade, and continued to show up determined to be our best selves. And for many of us, we relied on the power of running to help get us through some of the toughest of times. 

So, here we are. Bye-bye 2020, and helloooo 2021. To celebrate 2021, and all that running has done for us, our goal is to invite everyone to join us in the invigorating power of running and the beauty and strength of the running community. No matter how many miles a week you run, no matter how fast or slow, everyone is welcome to join us. Together, let’s welcome 2021 with a celebration.

Of course, we plan to celebrate running throughout the year by creating rabbit products inspired by your journey. Each month we will launch updates to your favorites or bring you innovative apparel collections designed to give you all the good feels inside and all the performance you need to feel great outside. But even more than that, we want to celebrate your experiences and your stories.

From the early morning runs by headlamp, to the trail runs over mountain tops, to the double stroller miles, and everything in between, we celebrate you. From Central Park, to Florida, to the Alaskan wilderness, and everywhere in between, we see you. From the marathoner, to the person just starting out, and everyone in between, you are invited to join us.  

Now it’s time to get on out there and join the celebration. Thank-you for helping us grow rabbit into a communal movement to run free.

Ready? Let's run,

Monica + Jill

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