rabbit Elite Trail

Meet rabbit's 25 trail runners taking on the wild, pushing past limits, and embracing the adventure.

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RAD rabbit

These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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rabbit Club

We support running clubs across the country with custom gear as they train and race.

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rabbit Trail Tour

We’re teaming up with 28 incredible races across the country. Race, earn gear, and join a community of trail runners nationwide.

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Cadence Series

Stories that highlight the harmonized cadence of community.

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The Journal

Profiles, essays, and advice from our community. Read stories about our Elite Trail runners, RAD rabbits, and more.

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Dream Chaser Series

Monthly stories featuring individuals who dream on their own terms.

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Lookbooks

Photo essays that tell the story behind every collection.

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Crisp air. Golden light. Endless horizons. Fall in the High Country is an open invitation. This collection is built for hiking, living, and elevating your everyday adventures. An extension of our most-loved Trail line, High Country blends performance and lifestyle, designed for mornings at the trailhead, evenings by the fire, and every moment in between.

The collection introduces new layers for the season alongside updated classics that never miss. The Packable Windbreaker offers lightweight protection on windy, rainy runs, easily stashing away when skies clear. The Backcountry Fleece Pullover brings maximum comfort to pre-run mornings and everyday outings, made from cozy, versatile micro-fleece. 

For a more rugged layer, the High Country Flannel returns tougher than before—now lined with soft waffle knit and designed for easy layering, with modern details that take it beyond the trail. And when temperatures really drop, the High Country LS Wool is our warmest, most durable overshirt yet, with a poly-wool blend that regulates heat, resists odor, and dries fast so you can stay out longer.

Stay warm from head to toe. The new High Country beanie ties the whole capsule together—crafted from recycled imitation cashmere yarn with a mountain-inspired knit pattern. It’s the kind of finishing touch that fits and feels just right, whether you’re trekking higher or heading into town.

Made for mountains. Worn everywhere.

This is great gear for the great outdoors. Wherever fall takes you—up ridgelines, through forests, or into your favorite mountain town—these pieces are here to keep you comfortable and equipped for the journey ahead.

HIGH COUNTRY SHOE

You asked for it. We built it. Our first-ever trail shoe is here, designed to go the distance and then some.

Tested by rabbit runners on 42 miles and 11,000 feet of Grand Canyon terrain, this shoe delivers what the trail demands:
Locked-in stability with Zonal Grip™ insole tech to stop foot slippage on climbs and descents.
All-conditions traction with 360 Grip™ lugs that hold steady on dirt, rock, mud, and scree.
Carbon-powered cushioning that stays responsive through training, race day, and beyond so you never have to stop and swap.