Co-founder Jill Deering can remember the exact moment in 2013 when rabbit was conceived. How can it be so hard, she wondered in frustration, to find shorts that fit, feel, and look amazing? Her next thought was, what if I made my own running clothes? She texted local ultrarunner and running store owner, Monica DeVreese, and said 'I’ve got this crazy idea...' That spark turned into rabbit—premium running gear and a community that celebrates runners and dreamers of all levels.