In light of the current global health pandemic caused by COVID-19, the Centers for Disease Control and Prevention (CDC) has recommended the use of cloth face coverings in public settings in an effort to slow the spread of the virus. Since critical supplies such as surgical masks and N-95 respirators are in short supply and needed by essential frontline workers, reusable cloth masks have become a commodity. However, not everyone has the supplies or bandwidth to make their own masks at home.
Monica and Jill, the co-founders of rabbit, recognized their unique ability to assist with the production of cloth masks. With access to their California factory, we will produce a variety of mask prints, including a solid all-black option, using leftover fabric from our past product lines.
In an effort to further assist people in need during these unprecedented times, rabbit will donate $5 from every mask sold to World Central Kitchen. In the wake of the economic impact of the coronavirus, World Central Kitchen is working across America to provide individually packaged, fresh meals for families in need, students, seniors, and frontline healthcare workers in communities who most need support. Given the challenges of closed school food programs, overwhelmed food banks, and struggling city services, World Central Kitchen is making a major impact by serving over 10 million fresh meals since they started their COVID-19 food relief response.
“One thing that always tugs at me, and more so than ever during the pandemic, is children going hungry. Hearing about families that are struggling to put food on the table for their children and themselves is absolutely heartbreaking to us. We wanted to choose a non-profit that maybe is not getting as much attention in the media but is activating nationally to provide relief. World Central Kitchen supported our local community during the 2018 Montecito mudslides. We wanted to return that support during this critical time so we can really feel like we are making a difference,” said co-founder, Monica DeVreese.
Using their super soft, lightweight rabbitKNIT or rabbitMESH materials for the mask interior, and a two-layer woven fabric outer to protect against germ particles, rabbit masks will be available for both children (ages 3 to 10) and adults.
Ethical, sustainable manufacturing has long been a pillar of the rabbit brand. The decision to use excess fabric from their apparel manufacturing to make masks will get their factory waste to zero, furthering their long-held vision to produce high-quality running clothes sustainably.
You can find the masks here: rabbit website.
