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We partner with some of the very best runners in the nation as they pursue their dreams.

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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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Photo essays that tell the story behind every collection.

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what is a rabbit?

 As any kid can tell you, a rabbit is a furry, friendly animal. (They are mammals in theLeporidaefamily, if you want to get technical about it.) Rabbits are well known and loved for their prominent ears and strong back legs, which account for their uniquely hoppy form of locomotion. Rabbits have long been celebrated in myths and legends, which often portray them as clever tricksters, like Br’er Rabbit or Bugs Bunny. We love rabbits for their fun, playful spirit and for their sleek profile, which inspired our logo.

In running, of course, rabbit has another meaning. A rabbit is a pacesetter for the other runners in a race, someone who sacrifices their own performance for the good of the group. Rabbits make racing faster and more interesting by keeping the pace honest up front. Rabbits have contributed to countless records at every level of the sport, providing the spark that has ignited many of the most memorable performances in running history. Rabbits don’t get much of the glory, quietly stepping off the track before the race even finishes, but they do it because they love running.

Last but not least, rabbit is also the name of our running apparel company. Our name is a nod to the spirit of both creatures mentioned above, our small way of honoring the inspiration they provide us. We think of everyone who wears and loves our products as rabbits too, and the incredible individuals who make up this amazing community are a huge part of what propels us forward every day. That and our enormous rear legs, of course.

P.S. While we’re on the topic, the name of our company is rabbit. Just rabbit—small 'r' and no extra words, 'cause we’re cool like that.


Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.