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rabbit Elite Trail

Meet rabbit's 25 trail runners taking on the wild, pushing past limits, and embracing the adventure.

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RAD rabbit

These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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rabbit Club

We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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rabbit Trail Tour

We’re teaming up with 29 incredible races across the country. Race, earn gear, and join a community of trail runners nationwide.

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Cadence Series

Stories that highlight the harmonized cadence of community.

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The Journal

Profiles, essays, and advice from our community. Read stories about our Elite Trail runners, RAD rabbits, and more.

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Dream Chaser Series

Monthly stories featuring individuals who dream on their own terms.

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Lookbooks

Photo essays that tell the story behind every collection.

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rabbit x HURT100 Giveaway

We are stoked to partner with HURT100 to give away one entry for this notoriously difficult 100-mile endurance run. Located in the rainforest above Honolulu, Hawai’i, the race will take place on January 18-19, 2025.

The HURT100

Designed for the adventurous and well-prepared ultrarunner, the Hawaiian Ultra Running Team’s Trail 100-Mile Endurance Run, or HURT100, limits participation to 135 entrants. The course consists of five 20-mile laps with 24,500 feet of cumulative elevation gain. 99% of the journey follows single-track trails, once traces of pig trails, through a semi-tropical rainforest. Traverse narrow paths along exposed ridges and vertical embankments, encountering roots, rocks, and multiple stream crossings. 

HURT100’s event organizers are grateful to the staff of the State of Hawaiʻi Department of Land and Natural Resources (DLNR), Division of Forestry and Wildlife, Nā Ala Hele program, for their  untiring year-round commitment to trail maintenance for all users.

Visit their website or @hurthawaii to learn more.Designed for the adventurous and well-prepared ultrarunner, the Hawaiian Ultra Running Team’s Trail 100-Mile Endurance Run, or HURT100, limits participation to 135 entrants.

Race Requirements

Ultrarunning Experience

To ensure entrants have enough experience to attempt the grueling 100-mile event, HURT100 requires proof you have completed an ultra race within the two years prior to the opening of registration. Any official run of 50 miles or longer, with publicly available results, is acceptable.

Volunteer Trail Work

The goal of HURT has always been the promotion of a healthy lifestyle through running, particularly trail running, as well as giving back through trail maintenance. When you sign up to race, you’re a part of the mission. HURT100 requires each participant to complete eight hours of volunteer trail maintenance within the year prior to submission.

How To Enter

Ready to race? You must meet every condition for your chance to win:

  • Be a seasoned runner with the experience to complete a 100-mile event.
  • Submit a qualifying 50+ mile race finish from July 31, 2022, to July 30, 2024
  • Be willing to complete and submit the 8-hour Trail Work requirement by 11/15/2024
  • Complete your entry using the form below!

*Any person over the age of 18 may enter. Only one entry per contestant will be considered. Winners will be selected in accordance with the above listed criteria in rabbit's sole discretion. Open to residents of the USA & Canada. No purchase necessary. To enter, you must satisfy the race entry requirements (a qualifying race finish between July 31, 2022, to July 30, 2024) and submit an entry via rabbit’s entry page. Winner must complete the required Trail Work and submit their trail work form to HURT 100 by November 15, 2024. Giveaway ends at 11:59PM PT on September 19. Winner will be announced and contacted directly by September 24. This giveaway is not sponsored or endorsed by Meta/Instagram, Twitter/X or Strava. Good luck!

Art Hurtado: 2024 rabbit x HURT100 Giveaway Winner

Photographer: Brent Wong

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Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.