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Exceptional people maintaining elite levels of training along with the demands of everyday life.

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Just like our ELITE team but their sweet spot is on the trails.

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These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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The Journal

Profiles, essays, and articles from our community. Read stories about our rabbitPROs, ELITES, and RADrabbits.

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Dream Chaser Series

Monthly stories highlighting individuals who dream on their own terms.

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rabbit x HURT100 Giveaway

We are stoked to partner with HURT100 to give away one entry for this notoriously difficult 100-mile endurance run. Located in the rainforest above Honolulu, Hawai’i, the race will take place on January 13-14, 2024. 

The HURT100

Designed for the adventurous and well-prepared ultrarunner, The Hawaiian Ultra Running Team’s Trail 100-Mile Endurance Run, or HURT100, limits participation to 125 entrants each year. The course consists of five 20-mile laps with 24,500 feet of cumulative elevation gain. 99% of the journey follows single-track trails, once traces of pig trails, through a semi-tropical rainforest. Traverse narrow paths along exposed ridges and vertical embankments, encountering roots, rocks, and multiple stream crossings. 

HURT100’s event organizers are grateful to the staff of the State of Hawaiʻi Department of Land and Natural Resources (DLNR), Division of Forestry and Wildlife, Nā Ala Hele program, for their  untiring year-round commitment to trail maintenance for all users.

Visit their website or @hurthawaii to learn more.

Race Requirements

Ultrarunning Experience

To ensure entrants have enough experience to attempt the grueling 100-mile event, HURT100 requires proof you have completed an ultra race within the two years prior to the opening of registration. Any official run of 50 miles or longer, with publicly available results, is acceptable.

Volunteer Trail Work

The goal of HURT has always been the promotion of a healthy lifestyle through running, particularly trail running, as well as giving back through trail maintenance. When you sign up to race, you’re a part of the mission. HURT100 requires each participant to complete eight hours of volunteer trail maintenance within the year prior to submission.

How To Enter

Ready to race? You must meet every condition for your chance to win:

  • Be a seasoned runner with the experience to complete a 100-mile event.
  • Submit a qualifying 50+ mile race finish from July 26, 2021 - July 25, 2023.
  • Be willing to complete and submit the 8-hour Trail Work requirement by November 15, 2023.
  • Complete your entry using the form below!

*Any person over the age of 18 may enter. Only one entry per contestant will be considered. Winners will be selected in accordance with the above listed criteria in rabbit's sole discretion. Open to residents of the USA & Canada. No purchase necessary. To enter, you must satisfy the race entry requirements (a qualifying race finish between July 26, 2021 and July 25, 2023) and submit an entry via rabbit’s entry page. Winner must complete the required Trail Work and submit their trail work form to HURT 100 by November 15, 2023. Giveaway ends at 11:59PM PT on September 25. Winner will be announced and contacted directly by September 28. This giveaway is not sponsored or endorsed by Meta/Instagram, Twitter/X or Strava. Good luck!



Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.