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Western States 100 Virtual Challenge


Traditionally, the iconic Western States Endurance Run - a 100-mile ultramarathon that climbs 18,000 vertical feet over the beautiful Sierras - is held the last full weekend of June. Due to the COVID-19 pandemic, this year’s race has been canceled like many others.

To honor Western States 100, join rabbit and Squirrel’s Nut Butter in our Western States 100 Virtual Team Challenge on Saturday, June 27th. All you have to do is form a team of three runners (co-ed is ok and you do not have to run at the same time  or be in the same location) and each run as far as you can in one continuous run. There will be 2 overall categories in which teams can compete to win a prize: most combined miles, and most combined vertical gain. The top 3 teams in both groups will score our newly released rabbit trail kit (top and bottom), and a 4oz tub and 2.7oz stick of Squirrel's Nut Butter for each team member. Plus, there are chances for other prizes...find out more below!

Here are all the details for you to conquer the Western States 100 Virtual Team Challenge and enter to win our sweet prizes:

  1. Create a team of 3 runners (not limited to the same location, this is a virtual challenge remember, and co-ed is ok)
  1. Pick a team name. Then turn it into a hashtag! You will use this in your posts. 
  1. Each team member must share a photo to Instagram of 1 single run that was tracked with GPS for mileage and/or vert or a single treadmill activity, and only teams where all 3 members show a submission can be eligible for prizes. Don’t forget to use your team hashtag and tag us @runinrabbit and @squirrels_nut_butter so we can verify your entry.
  1. All runs, for all team members, must occur between 12am and 11:59pm local time on June 27, 2020.
  1. For fun and not required, use the finisher image provided in our stories to post a story on Instagram letting us know your team’s total mileage and vert. Don’t forget to tag your team members, @runinrabbit, and @squirrels_nut_butter

In addition to the teams who run the most mileage and climb the most vert, we will also be providing 10 prizes that include $50 rabbit gift cards and $25 Squirrel’s Nut Butter gift cards for the following winners:

  1. Best team name,
  2. Best outfits, and
  3. Most inspiring.

*Contest entrants do not need to have qualified or been registered to run the Western States 100 to enter. This Virtual Challenge is not associated with the official Western States 100 Mile Endurance Run.  Any person over the age of 18 may enter. Winners will be selected at random and/or in accordance with the above listed criteria in rabbit's sole discretion. Open to international and US entrants. No purchase necessary to enter. To enter, the qualifying run must occur on Saturday, June 27, 2020. In true race fashion, to be eligible for prizes, all GPS and treadmill entries are subject for verification of: entrant who completed the activity, date of activity, and activity type (must be running/walking/hiking ONLY).