the dream and the dreamers
two women. one dream.
rabbit was born in 2014 when two women, while out on a run together, came up with one simple idea - clothes made by runners for runners. In Santa Barbara, California, Monica and Jill, who are both lifelong runners, got to work. Supported by a wonderful running community, eager and helpful friends and family, and a great friendship, rabbit was born. To kick off the Spring 2016 line, rabbit launched a successful Kickstarter campaign. We are so incredibly thankful to all of the backers and the support that we have received so far. And just in case you missed that campaign, here's a little snippet for your enjoyment:
(super dorky high five)
"Hi, I'm Monica."
"Hi, I'm Jill."
"And today, we'd like to introduce you to rabbit."
(big carrot bite…crunch crunch crunch)
rabbit seems pretty cool, right?! Well, we think so. And its all based upon a simple vision - made for runners by runners. Curious to know a little more about those two dreamers? Read on...
Monica, or MoD as some of her friends call her, is an expert in the running industry. Monica has the unique experience of being a runner, a consumer, a specialty running store owner, and a brand builder. She has over 20 years of experience in the industry, including holding various positions in brand management, product management, sales and marketing at adidas and Deckers Outdoor Corp. In addition to running rabbit, Monica helps her husband Joe run the local running shop and she tries to keep up with her two little boys. And Monica is very involved in her local community. She helps run the local youth running club, puts on various community "fun runs" and is one of the pillars of the local running community. But, wait, there's more. Monica is a lifelong runner who was talented from the beginning. She was the Oklahoma State Champion in the 1 mile. Twice! And she has a 2:57 marathon PR. Monica now spends her time on the trails as an Ultra Runner racing distances up to 100k. And is currently training for her first 100 miler. Wish her luck!
Jill likes to go fast. She likes to run fast, talk fast, and she even thinks fast. Just like Monica, Jill is a lifelong runner. She was a high school track and field athlete, and valedictorian of her class, we might add. Jill went on to run Division I Cross Country in undergrad before turning her attention to law school where she graduated Order of the Coif from McGeorge School of Law. In addition to running rabbit, Jill is an attorney who works as in-house counsel to an entrepreneurial Santa Barbara company involved with healthcare management, wellness and specialty recovery, and professional athletic training. Jill is also actively involved with the local community and in her spare time she coaches youth athletes and has been invited to be the feature speaker for various youth organizations. And Jill's running resume is just as impressive! She has a marathon PR of 2:55 and a half marathon PR of 1:20. She has dabbled in multi-sport events and in 2015 was the Duathlon Long Course Age-Group National Champion. From the 1500m to the marathon, look for Jill at the front of the pack.