Monica and Jill have had one (among many others) thing in common - being dissatisfied with the performance of the available running shorts. They wanted one short to rule them all, one to go from road to trail to home and everywhere else in between. A pair whose fit was as perfect as style was inspirational. Why can’t there be the perfect shorts?
Utilizing their combined 30+ years of running industry experience, Jill and Monica got a hold of every running short they could and started making pro and con lists of things they loved, liked, hated and wanted to improve on. They gathered thoughts and feedback from dozens of local runners from all levels to hear what it was they specifically thought made a great pair of running shorts. Ultimately, Jill and Monica became the solution to their own problem - and we thank them for that.
Monica, or as her friends call her - MoD. She has 20 years of experience in the running industry doing everything from sales, product design, marketing, and of course - running. Monica has always been a talented runner. Under her belt she was the Oklahoma state champion in the one-mile, twice, and also holds a speedy marathon PR of 2:57. Just as Monica continues to help develop the best apparel possible, she also challenges her running, like tackling ultra distances and trail races.
Jill loves running fast, talking fast, thinking fast - this is how she lives her life. From starting on her high school cross country and track team, to running at the Division 1 level in college and holding half and full marathon PRs of 1:20 and 2:48 respectively, Jill means business when it comes to being fast and feeling good. As the rabbit co-founder, she takes running apparel personally with an in-depth understanding of how important it is to have shorts and tops and more that fit as well as they feel.
What is a rabbit?
As any kid can tell you, a rabbit is a furry, friendly animal. (They are mammals in the Leporidae family, if you want to get technical about it.) Rabbits are known and loved for their prominent ears and strong back legs, which account for their uniquely hoppy form of locomotion. They have long been celebrated in myths and legends, which often portray them as clever tricksters, like Br’er Rabbit or Bugs Bunny. We love rabbits for their fun, playful spirit and for their sleek profile, which inspired our logo.
In running, of course, rabbit has another meaning. A rabbit is a race pacesetter - someone who willingly sacrifices their performance for the dreams and goals of the competitors by leading them through speedy splits and pushing the pace. Rabbits provide a spark that often ignites memorable performances at every level of running - breaking records and taking names. They may not get much of the glory, quietly stepping off the track before the race even finishes, they do it for their love of running.
And then, there’s us. We are rabbit, too. We make run-ready apparel. Our name is a nod to both types of rabbits and is a small way of honoring the inspiration they provide us with. We think of everyone who wears and loves our products as rabbits, too; the incredible individuals who make up this amazing community are a huge part of what propels us forward every day. That and our enormous rear legs, of course.
P.S. While we’re on the topic, rabbit is our name. Just rabbit—small 'r' and no extra words, 'cause we’re cool like that.